Woofmans

CONTEXT

Woofmans is a dog grooming salon in Brighton & Hove. They were desperate for a rebrand to represent the quality of their grooms, which their previous logo and brand colours were not providing. Free reign was given in the design process, with the only constraint being to use a light sage green to bring consistency with the salon’s existing interiors.

The logo concept was pushed to feature both Peaches and Panko (the salon owners’ dogs) to retain the feeling of a friendly local business, alongside elegant typography to signify their professionalism and value. Price lists were later developed across three formats – printed poster and flyer, alongside Instagram story assets – all following the new brand guidelines.

OUTCOMES

Logo design
Price list posters and flyers
Social assets
Brand guidelines document
Website coming soon…

CONTRIBUTIONS

Brand design
Editorial design
Illustration

Primary logo for Woofmans, a dog grooming salon in Brighton & Hove, featuring a modern chisel-style serif font and two dog head silhouettes representing the owners’ dogs, designed to convey friendliness, professionalism, and value.
Stacked version of the Woofmans logo for social media and other applications, featuring a modern chisel-style serif font and two dog head silhouettes representing the owners’ dogs, designed to convey friendliness, professionalism, and value.
Photograph of Peaches, the Dachshund and one of the salon owners’ dogs featured in the Woofmans logo, helping reinforce the brand’s friendly, local identity.
Photograph of Panko, the Mini Parti Poodle and one of the salon owners’ dogs featured in the Woofmans logo, reinforcing the brand’s friendly, local identity.
Printed price list for Woofmans dog grooming salon, following the new brand guidelines with a light sage green background, elegant typography, and clear layout, displayed in the shop window for passers-by.
DL leaflet for Woofmans dog grooming salon, showing the cover, back page, and teeth cleaning page, following brand guidelines with a light sage green background, elegant typography, and detailed service information, displayed on the reception desk.
DL leaflet for Woofmans dog grooming salon, showing the page with clearly categorised services, following brand guidelines with a light sage green background and elegant typography, consistent with the poster design.
Woofmans brand guidelines document, showing the primary and secondary colour palettes, fonts, illustration and image styles, and logo usage, designed to ensure consistency across print and digital assets.
Screenshot of Woofmans Instagram page, showing the new simplified logo for small-scale use and icons for the story archive folders, designed to maintain brand consistency across digital platforms.
Instagram story assets for Woofmans showing the price list, using full-bleed dog fur imagery to help owners identify coat types and assist the booking process, following the same design principles as the poster and flyer.
Mock-up showing the Woofmans logo on a dog bandana, reinforcing the friendly and approachable brand identity.
Previous Woofmans logo, typography, and colour palette, showing an overly detailed logo, plain typography, and colours including an unattractive gold, highlighting the need for a rebrand to improve legibility, professionalism, and brand appeal.
Light green background with dark green text stating 'Website coming soon!'

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