Pontoniere Aarburg

CONTEXT

The town of Aarburg in Switzerland hosted the 41st National Pontoon Races, where over 400 people competed on a variety of courses along the river Aare. A distinctive visual identity was requested for the event, using the Aarburg teams yellow as a starting point. This identity was then applied to a range of online and print assets as part of their Swiss-wide campaign.

Agency: on-IDLE

OUTCOMES

Event identity
Poster series
Medal
Letterhead

CONTRIBUTION

Logo design
Graphic design

Logo developed for the 41st National Pontoon Races in Aarburg, Switzerland, inspired by classic Swiss design and Olympic graphics, using the Aarburg team colours of yellow, white, and grey, and arranged in a typical 45° Swiss-style layout.
Alternative colourway of the logo for the 41st National Pontoon Races in Aarburg, Switzerland, inspired by classic Swiss design and Olympic graphics, using yellow, white, and grey in a typical 45° Swiss-style layout for different applications.
OOH poster series for the 41st National Pontoon Races in Aarburg, Switzerland, featuring the logo at scale in two colourways, bold typography, and a clean Swiss-style layout.
Photograph of the team at Aarburg wearing yellow event T-shirts, featuring a grey version of the 41st National Pontoon Races logo, reflecting the event’s visual identity and team colours.
Photograph of a pontoon on the river Aare in Switzerland during the 41st National Pontoon Races, with the team wearing yellow event T-shirts.
Photograph of celebrating participants hugging, wearing yellow T-shirts with the 41st National Pontoon Races logo on the back, and medals also featuring the logo, reflecting the event’s visual identity and team spirit.

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