UNEP Ozone Secretariat
World Ozone Day

CONTEXT

World Ozone Day is a global celebration of the progress made in repairing the ozone layer and the anniversary of the signing of the Montreal Protocol. Each year the campaign features a new slogan relating to particular achievements, with a circular graphic device to represent the repaired ozone layer.

For the last three years, I have been involved in the concept development and asset production for this campaign. In the 2022 concept, vibrant close-up photography is used to highlight the variety of organisms that are protected by the ozone layer.

Agency: 400 Communications

OUTCOMES

Campaign identity
Promotional posters
Social assets
Templates for local languages
Guidelines document

CONTRIBUTION

Past campaign audit
Concept development
Template production
Multi-language typesetting
Artworking

Three poster designs from the World Ozone Day campaign for UNEP, featuring the campaign slogan, consistent circular ozone graphic, and bold imagery including a bird of paradise, parrot feathers, and chameleon skin.
Social media posts for the World Ozone Day campaign for UNEP, developed and produced by me, including versions in all six UN languages, featuring the campaign slogan, consistent circular ozone graphic, and bold imagery of life on Earth.
Asset guide for the World Ozone Day campaign for UNEP, produced by me, showing how to use poster and social media templates for local languages, with visual guidelines and a social media messaging matrix in all six UN languages.

Visual identity concepts for a climate event
Multilateral Fund ExCom

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